Creating Space For Us

When thinking of the branding for Space For Us, I automatically knew the feel I wanted to go for. I wanted it to be nostalgic yet contemporary, simple yet colorful in an effort to gravitate toward all age demographics. Vintage contemporary is the phrase I eventually adapted to describe the vibe for Space For Us. If you know me, I love sci-fi, space operas, sci-fi vintage, and the desert. I also wanted the brand to be an extension of all the things I enjoy. Colors or themes that bring about fond memories. However, to incorporate it all I had NO clue what it looked like visually. I wanted to stay away from being too literal when branding for Space For Us and avoid it being like a traditional nonprofit brand. I battled with where to even begin with such branding. Should Space For Us have an icon logo or no icon and just text only? I was immediately overwhelmed and knew my next steps were to hire a contractor to bring a persona to Space For Us.

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